Newspapers. Some people start their mornings out by pouring a cup of coffee and opening the newspaper. Others open up Google and find the latest news. For those of us who like to hold the paper in their hands, an online version just doesn't cut it. For those who like to see what's going on in the world at large, online is really the only way to go. The Albany Democrat-Herald is the local newspaper that caters to both tastes. According to their
website, the D-H as it is typically called, has a circulation of 16,000 with their website garnering nearly 1 million page views per month. There are pros and cons to both online and print newspapers. The bottom line, in my opinion, is let the reader decide. Keep print newspapers, keep online newspapers. Together, they help educate the masses. Separately, readers are the losers.
Describe
The primary focus of both the online and print version of the Democrat-Herald is local news and sports. Today's edition (May 16, 2012) focuses on the primary election results, an upcoming
Civil War reenactment and area sports results. The print version is laid out with local news and information filling the front portions of the section A.
Just under the masthead, the top story above the fold is about the Albany fire, police levy passing. The story has a quote from the mayor of Albany, thanking voters for "seeing the value of our city's police and fire departments." There is some national and international news but those stories do not hold a prominent position in the paper. There is only one main photo on the front of the print version. This photo was taken at the Linn County Courthouse in Albany, adding yet another community connection. The other two main stories, while not just specific to Albany, they do have relevance to the community. One is about Scio's Will Tucker retaining his Linn County Commissioner seat. The other is a story on a state race for attorney general.
The inside section includes several photos of participants of the Civil War reenactment. Inside that section, there is a wide variety of sports photos. The sports page features West Albany High School golf- both men's and women's- as well as Beaver baseball, which, while taking place in Corvallis, a lot of Beaver fans live in Albany so this story fills the college sports niche. The three photos on the first sports page feature West Albany athletes- sure to please Bulldog fans!
The
online version is different in that there are no actual stories on the home page. Instead, there is a slide show of photos with a teaser for each and a link so readers can find the entire story. The online version makes it easier to find more stories at a glance because of the links. For example, shoppers at Target would be interested in reading about
the remodeling at the Heritage Mall store. There is a lot of advertising on the home page as well as a couple of videos and links to the special editions the D-H publishes.
As far as advertising, both the online and print versions center their advertising on local businesses- Fisher Funeral Home. Grocery stores-4 Seasons, restaurants- Sybaris, Bailey's, banking institutions-Selco Credit Union and gardening centers-Peoria Road Farm Market- seem to make up the bulk of the advertising in both versions. There are a lot of ads but they are spread out, with no more than two or three on a page, so they do not seem to clutter up the print version.The print version's classified section is much easier to navigate than the
online section.
Analysis
In my opinion, the thing that really sets both versions apart is that they do focus on local issues and stories. Considering the only real competition are other newspapers owned by the same company (Lee Enterprises), there really is no competition because the Corvallis, Albany and Lebanon newspapers often share stories that are specific to local interests.
The biggest difference between the two versions is that the online version offers readers an easier way to find more stories at a glance. Considering how many people are on the go, being able to find what story you are most interested in- not everyone is most interested in the front page stories!- using the online version allows readers to streamline their reading preferences much easier.
Another difference is actually hearing from
Hasso Hering. While it's always good to read the written word, Hasso Hering being on film brings him to life better. It also allows readers a better chance to interact with him. It's much more fun to yell or complain- or complement- when you can see someone on screen rather than just read his words in print.
The print version makes it much easier for readers to keep specific stories and photos for their scrapbooks. While that might not seem important to some people, for others, it's fun to clip and then keep. It's a little harder to keep a link.
Interpret
The primary target audience for the D-H is people in the Albany area. While it is the largest newspaper in Linn County, it does not cover the outlying areas as much as people who live there think they should. The major population center is where most of the subscriptions come from and where most of the advertising dollars are geared so that is where the news is centered.
Since the target group is Albany area residents, most of the ads are Albany businesses. All of the ads in the front page section are either Albany businesses- Kutsch & Renyer Dentistry, Pyburn & Sons, and Mid-Valley Hearing Center- businesses that have a strong Albany connection- NW Natural Gas, Allied Waste- or are businesses in Corvallis with no similar business in Albany-Creative Crafts.
I think they do a good job, both in print and online, in making sure ads don't offend people and that the ads seem to make sense with the stories on the same page. For example, in the print version, when you open the front section, the first ad visible declares, "Shop locally." What better way to get the paper's message across that they are the local paper? The online version has a nice local ad on the
home page, again promoting the fact that the D-H is the hometown paper.
Evaluate
The two strengths of the print version would have to be the strong front page- the stories all election results, most of them local. With the primary being yesterday, that's big news. The other front page feature- In the News- gives readers a very brief look at what's happening outside the area.
Another strength is the sports page. It provides great local coverage as well as some national sports news. There are also some great photos.
A weakness in this particular issue is that there is only one real photo on the front page, and it's not particularly exciting. The other two photos are mug shots- one of them not very becoming for the subject- and that's it.
Another weakness is the layout of the opinion page. The letters to the editor, which are all from area residents, should be at the top of the page. These are the people who the paper serves and who is the target audience for the paper, including their advertisers. Give them the top of the page. The political cartoon can be moved to the bottom.
In the online version, the biggest strength is the slide show with what are viewed as the top stories. It makes it very easy to click through and see if there is a story of interest and then equally simple to click on the link to get to the story.
Another strength is the search box at the top of the home page. I use that quite often to find stories about specific people or events. It's much easier than trying to search manually.
A weakness I see is the open up ads. Whenever your mouse arrow gets near one, it opens up, sometimes filling the entire page. While I understand the need for advertising, those can be more annoying than helpful.
Another weakness is trying to utilize the jobs link. If I wanted to look elsewhere for a job listing, I would go to another website. I want to look for jobs in Albany, not something specific, just in general.
Engage
I don't really interact with either the print or online version. I'm not big when it comes to sharing opinions either online or in print. I follow the D-H on facebook. It's kind of nice to get an early look at specific stories. I don't follow them on twitter although I do follow a couple of the reporters.
Conclusions
I think this assignment was interesting. It taught me to think twice about only reading one version and not the other. To get all the local information as well as breaking news and world news, it's both versions together that make the difference.
The Albany Democrat-Herald then.....
and now.