Wednesday, October 13, 2010

100 things journalists should never do

THREE favorite/most important items from the "Top 100" list

Always be willing to let any answer -- including one on deadline -- completely change the story's direction.
Every story has many sides and sometimes the answer you get near deadline can and often does change the slant of the story. When that happens, go with it immediately, or pull the original story so the best story can be presented to readers.



"Look for stories people might miss, even standing next to you. Be curious about seemingly ordinary lives."

Brian Wood's life was ordinary until the day he died. In a report by Michael Inbar, a TodayShow.com contributor, Inbar describes how Wood saved his wife and unborn child when he swerved hard as another vehicle veered toward them. The couple was on a trip in Washington state when the accident occurred, turning Wood into the ultimate hero instead of someone simply on vacation.



Journalists should be skeptical, not cynical.

Always question, but not to the point of becoming a journalist who sees everything in a negative light or at polar opposites with everyone else. It makes it hard to make a living doing what you love to do and makes sources uncomfortable talking with you.

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